Will that new dresser fit in my apartment? These are definitely questions I have asked myself before purchasing a new piece of furniture. I can certainly use some assistance in figuring this out and many people can too, as this is recognized as a common barrier to purchase.
This is exactly the problem Ikea has addressed with their latest Augmented Reality mobile app for the German market.
http://www.mobilecommercedaily.com/ikea-uses-augmented-reality-to-launch-ps-furniture-collection/
By downloading the app, it will allow me to see exactly how a piece of furniture looks in my home. I can adjust the piece of furniture in different directions to see where it could potentially fit. By doing this, it eliminates any uncertainty I may have before purchasing furniture. It eliminates the guess work and hassle of potentially buying something that doesn't fit or look right.
As I have mentioned in previous posts, there is a lot of new, exciting technology available, but how practical is it? Is it more of a marketers response to "just do it now" without proper planning or does it provide added value?
It looks as though Ikea took the time to understand their customers and how they can develop an application to assist them. They recognized a key barrier to purchase was whether or not a piece of furniture would fit or look right in a customers home.
This app is an example of technology that addresses customer need and provides an added value to assist the customers purchasing decision.
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awesome example of a tactic having a clearly defined strategy that addresses a customer need. (i agree with you about USPS. can people not really figure out what size box they need??) AR has the wow factor going for it right now and marketers are rushing to just do something with it. like any nascent technology though, it will grow up and we will see a lot more of it fitting needs and integrating with our lives in a way that makes sense and is beneficial.
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