Tasti D Twitter

One of the common themes I have been posting about in my blog is how marketers can effectively use Social Media to add legitimate value to their brand. Here is a good example of how Tasti D Lite has created a Loyalty program that integrates Twitter and FourSquare.

http://www.tastidlite.com/index.php/Home/treatcard.html

I think this does a good job of leveraging social media and providing legitimate value to both the customer and Tasti D Lite. A customer can opt in their Treat card (giving them extra points) and TDL will automatically tweat on their behalf and check them in on Foursquare.

As of now, this is what the message would say: “I just earned 5 TastiRewards points at Tasti D-Lite Columbus Circle, NYC! http://myTasti.com.”

Tasti D Lite is also looking to hear back from customers to evolve the messaging. This shows they are actively listening to their customers and looking for ideas to better enhance the program.

So not only is Tasti D Lite rewarding existing customers, it is also reaching out to everyone following their customer on Twitter. I am sure just a few people that will end up seeing that on a given day and will end up stopping at Tasti D Lite. Not a bad idea! So, I see some real acquisition implications at play!

Another important aspect of Social Media this addresses is accountability. As we move forward,the one aspect that will continue to be questioned regarding the use of Social Media is how you can measure ROI. This will become very important as marketers determine how to allocate their dollars. By registering their Treat card w/ Tasti d Lite they will be able to track their social media effort and put a true dollar amount on their efforts.

Nice Work Tasti D Lite!